Martin Beaty
Advanced PGA Director of Golf, General Management, Global Golf operations and facility management UK, Europe, Australia
About Me
I’m a
results-focused leader
with over 30 years of proven success in
golf facility management and retail operations
, having delivered impactful outcomes across the
UK and Australian markets
. My career is grounded in a passion for the game and a commitment to operational excellence, customer engagement, and commercial performance.
With a background in
golf general management
, I specialise in developing and executing
target-driven operational plans
that elevate both the customer experience and the bottom line. Whether it’s optimising pro shop performance, driving membership growth, or innovating on-course experiences, I thrive in environments where strategic planning meets hands-on leadership.
My core competencies include:
- Golf retail development and account management
- Facility operations , from custom fitting and tuition to member services
- Marketing strategy , including social media content creation
- Customer service excellence , enhancing satisfaction and loyalty
I’m also a strong believer in team culture. As a
manager, motivator, and leader
, I work to inspire those around me—bringing to life the golfing experience for members, guests, and colleagues alike. My leadership style is collaborative and energising, built on respect, accountability, and a shared passion for progress.
If you're looking for someone who understands the business of golf and knows how to deliver results—both on and off the course—I’d welcome the opportunity to connect.
martin@thegolfinglink.com
+44 7806 879 453
